February 2015 (click to download)

Newsletter FebraryHow to find the right Chief Digital Officer (CDO) for your business.

Depending on the size of your organisation there is a growing need to find people who understand today’s digital landscape.   There are already a number of positions that appear in most organisation that have Digital components in their job description.   These roles, CISO (chief information security officer), CIO (chief information officer) for instance, have specific areas of expertise to the detriment of other divisions of the business.

Questions to ask yourself about your business Cyber Security

The average business owner or manager has enough to think about in his business not to have to worry about Cybercrime and privacy issues. Cash flow, marketing and sales are normally the predominant thoughts in keeping the organisation on track.

 Why small business and not for profits should be worried about Cybercrime

Here are some ideas to protect yourself:

Use cloud technology

Cloud has come a long way in the last 3 years.   In a business sense we can now do a large amount, if not all, of our business in the cloud.   From cloud based CRM for client management to accounting software for billing and invoicing.   From web based email to project management for managing projects they are all there in the cloud.

Why is your website not working

As a business we all have a web site, you do don’t you.   Well there are still 41% of businesses in Australia who do not have a website – that is another topic for a post.   Even though you are highly involved in social media, you still need your own website.   The reason is that your website is the only digital media that you have total control of.

 January 2015 (click to download)

January Newsletter coverWhy every organisation needs a Chief Digital Officer

Every organisation needs a chief digital officer (CDO), not just someone who knows technology!   Everyone has someone who knows technology, but do they know how to use the technology to suit your business model.   Do they know how to make the technology work to give your business the edge over your competition.

Process and procedures are just as important as technology.

A recent article on argued that “Cybercriminals are still well ahead of information security professionals. The bad guys are getting better at what they do faster than ever before.   This is a real problem that every organisation has to face.

What are Managed Services?

Managed services let you offload specific IT operations to a service provider, known in tech parlance as a Managed Services Provider. The managed service provider assumes ongoing responsibility for monitoring, managing and/or problem resolution for selected IT systems and functions on your behalf.

 5 simple digital marketing strategies than can help your small business.

Digital marketing is a must in today’s world.   It does not mean that you abandoned all of the other marketing and sales systems that you have in place.   Digital marketing should be augmenting your normal business marketing.    Digital marketing though, can make a small and medium business punch well above its weight against larger and more financial organisations.   Like normal marketing, you have to have ensure that you are spending your time and money in the right place.   Your digital strategy should be just a component of your normal business marketing strategy.   It is not a stand alone environment!