Using data security as your Unique Selling Position (USP)

Turn The PageIn the business world your business now resides in its electronic and cyber location as ones and zeros.   All the information that you prize and is the digital embodiment of your business is stored in a nefarious location that is very hard to define and even harder to locate physically.

That data is the lifeblood of your business it allows you to buy and sell, pay your staff and keep your secrets but without a whole of business security system then you are vulnerable.
The problem is that most of the time your clients and customers do not know how you treat their information.   Is your business security lax and can anyone in the business access the information?   Does your business have more than token business protection?    Even worse is the prospect that you have no idea on how to protect their information.

Maybe you need to tell your clients how much their private information means to you as a business.   If you told them that the security of your clients information is paramount to your business and you will do all that is in your power to protect that information would that be a good thing, would it benefit your business against your competition?   In most businesses any edge against your competition is something that will be of benefit

The trouble with this idea is that you also have to put something forward that is true and real and will protect your business.  To lie at this point and on this position could have far reaching implications on your business in reputation alone never mind anything else but as a unique selling point (USP) for your business, is it possible that your clients would appreciate your endeavours to protect their information.   How do you tell them that?

So the next issue could be that you don’t want to say too much to compromise the security practices that you have put in place.   You need to explain the strategy of the protection not the tactics of how you will protect their information.   This can be a fine line but in the end it would be greatly beneficial to being better in another area against your competition.

So using business security as a USP would be greatly beneficial to your business as it gives you a greater depth and protection in your client and customers eyes.   Basic protection on personal information including credit card details can be achieved with minimal cost to your business but the increase in kudos would far out way that initial cost.

Just something else for a small and medium business and not for profit organisations to think about and to implement that makes them different from their rivals.

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